Problem:

The company sold product in an overly saturated market - women's hair care. Their product wasn't able to stand out from the crowd, despite different attempts to create buzz.

Solution:

Repurpose product for men's beards.

This required extensive research. Using the Deep Dive Research Formula, we were able to understand the product, the company, and the desired customers to create a winning Sales Page.

Results:

100% increase in sales. The single sales page - with copy created from the extensive research - took the company from $15MM to $30MM in one year.